Colour is the first thing you notice when you see an object, a place, or an animal. Colours are everywhere. In everyday life, they’re so important that we’ve got a separate branch known as Colour psychology to study the effects of different colours on human behaviour.
Whether you plan on buying a phone, clothes, shoes or a car, you always have a colour preference in mind. In fact, most of us have got our favourite colour and we want almost everything in that same colour.
Colours have a big influence on your emotions and the choices you make. They can affect how you feel or act subconsciously. All major brands across the world use this technique to attract their customers and to develop leads.
Different colours stimulate different emotions in your brain. Warm colours like red and yellow can make you feel happy or energized, whereas, cool colours like blue and green can make you feel calm and relaxed.
Your colour preferences may vary depending upon the situation. Some of them are natural and inborn, while others develop with interests and social influence. Overall, Blue is the most favourite colour among humans around the world, whereas, brown is the least favourite.
Let’s look at each colour in detail and find out how colours affect your everyday life:
Red is the colour of romance and sensitivity. It is often used to create a sense of urgency and to draw attention. Red is also the colour of encouragement, leadership, and willpower.
Seeing the color red can make your heart beat faster. There are many industries where Red colour is used to stimulate the minds of potential customers and clients. For example: restaurants, sports, and entertainment industries.
Emotions and moods associated with the colour Red are:
It is the darkest colour out there. Black is an achromatic colour without hue. But that doesn’t make it less popular. Black is one of the most popular colours. It can be used in contrast with almost every other colour.
Black symbolises elegance and power. However, it is also associated with mystery and used to create fear. That is the reason it is also called the colour of death.
Emotions and moods associated with the colour Black are:
Green is the colour of nature and nurture. It is often associated with peace and safety. Human eyes are most sensitive to the green colour. That is why it is also used in night visions goggles and cameras.
Though it symbolises life, green colour is also the colour of envy and sickness. You must have noticed how sick characters in the cartoons are painted green.
Emotions and moods associated with the colour Green are:
It is the favourite colour of humanity. Though oceans and sky are blue, it is rarely found in fruits or vegetables. Blue stimulates trust, safety and productivity. Moreover, it helps you to stay calmer.
The blue colour is majorly used by banks and financial institutions across the world. You will also find lots of banks, hospitals, aerospace and technology giants using blue colour in their logos.
Emotions and moods associated with the colour Blue:
Yellow is the most luminous colour in the spectrum. It is generally described as a bright and positive colour, but it can also make you feel angry as long exposure to this colour usually makes your eyes tired.
Yellow is the warm colour that symbolises energy. Also, it is called the colour of communication. It is widely used in leisure, food, travel and telecom industries.
Emotions and moods associated with the colour Yellow are:
It is the colour of wisdom. Violet is also known as the colour of royalty and luxury because cost of producing purple/violet dye was worth a fortune in the past.
The Violet colour symbolises spirituality and imagination, and that is why it is widely used in psychic and religion based industries. It is also the colour of many humanitarian aids and various NGO logos.
Emotions and moods associated with the colour Violet are:
Pink is the colour of love and romance. It is often called a feminine colour because of its association with sweet and tender things. It is considered as the most delicate colour and is known to increase the heart rate of a person.
The colour Pink symbolises youth and innocence. It is majorly used by the fashion industry and baby products. This colour was also used on the walls of some prisons to keep prisoners calm.
Emotions and moods associated with the colour Pink are:
It is the colour of Earth which is usually associated with warmth and comfort. Brown is the least favourite colour among humans. To me, it is the colour of my two most favourite things: Chocolate and Coffee!
The Brown colour can be created by blending all of the colours together. It can affect your mood by making you calm. Moreover, Brown is the most used colour in the agriculture and construction industries.
Emotions and moods associated with the colour Brown are:
It is the colour of complexity which is far away from absolutes. Grey is said to be an intermediate colour between black and white. It represents the absence of emotions. It also represents being neutral or indifferent.
It is a classic colour that shows the balance in life. The Grey colour is often associated with loss or depression. It is rarely used alone without being in a combination with other colours.
Emotions and moods associated with the colour Grey are:
White is the colour of purity and faith. White is the lightest colour and it is overwhelmingly positive. It promotes the feeling of fresh beginnings and transparency.
White is the symbol of truth and peace. It helps your mind to focus. Though it represents morality, it is also associated with emptiness and discomfort.
Emotions and moods associated with the colour White are:
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